July 2019: Because Internet is published and makes the NYT Bestseller list!

There was a New York Times Daily review of Because Internet (paper version!). Here’s one of the very nice things that reviewer Jennifer Szalai had to say about it:

McCulloch is such a disarming writer — lucid, friendly, unequivocally excited about her subject — that I began to marvel at the flexibility of the online language she describes, with its numerous shades of subtlety.

There was also SO MUCH other media about the book, including reviews in Time, the Economist, The New Yorker, and more; excerpts or interviews in Wired, Slate, Vox, Salon, Vice, and more; and interviews on NPR All Things Considered and Science Friday, Slate’s Lexicon Valley, Grammar Girl, The Allusionist and the Cracked Podcast, just to pick a few. (Full list with hyperlinks below.) A great little ad also ran next to the NYT crossword puzzle in the print edition (photo).

As if that weren’t enough, Because Internet also hit the New York Times bestseller list at #9 in its first week! Huge, huge thanks to everyone who preordered it and bought it during the first week which made this happen.

I did a book launch party in Montreal with Argo Bookshop at the Atwater Library! I was especially excited about the cake with the cover of my book on it which allowed me to literally eat my words and the internet-themed youtube playlist that twitter helped us put together to project on a screen during the party. Many thanks to all the people who attended!

I did a collaboration with youtuber Tom Scott! The first video in this new round of Language Files videos is “why typing like this is sometimes okay.” and is directly based on Chapter 4 of Because Internet! Stay tuned for more Language Files videos with Tom and our new collaborator Molly Ruhl in future months.

Everything is also coming up Because Internet on Lingthusiasm! Our main episode was about the connections between gesture and emoji, aka the behind the scenes story of the part of the book where my podcast cohost Lauren Gawne makes a cameo! The bonus episode was about familects, not the book, but we also released a Special Offer on Patreon to get signed bookplate stickers. Our academic paper about emoji as digital gesture in the journal Language@Internet also came out this month, and Lauren wrote an accessible summary version of it for The Conversation which got picked up by Quartz. (We were very pleased to have to disclose that our Lingthusiasm patrons helped fund this research.) Also, I now have an Erdős number.

When people ask what it’s like to have this book I’ve been working on for five years finally come out, the best analogy that I can think of is that it’s like having it constantly be my birthday for the past several weeks: I’ve been hearing from so many people from all corners of my life who are excited to have spotted BECAUSE INTERNET in their local bookstore or library, or to have heard me on the radio or their favourite podcast. I haven’t always been able to reply to everyone individually, but I truly appreciate how many communities have claimed this book’s success as their own.

In non-book-related news, I also went to California to do a linguistics outreach event at the LSA Summer Institute in UC Davis, consisting of a lingwiki Wikipedia editathon focussing on articles about underrepresented languages in the afternoon, and in the evening doing a talk about effective communication of linguistics to a general audience and MCing the 3 Minute Thesis event. (A thread from an interesting talk I attended on language tech.)

Here is the truly staggering media list just for July alone for Because Internet, all 65 (!) items:

National Radio

National Print/Top Online

Newsletters:

Podcasts:

Local Print/Online/Radio:

Selected tweets:

Selected blog posts:

This month’s photo is real paper proof that Because Internet made the New York Times Bestseller list! because internet nyt bestseller list with emoji.jpg