News

August-September 2023: Etymology isn’t Destiny merch and an academic article about lingcomm

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I joined onto a fun project this month, Zach Weinersmith of the webcomic Saturday Morning Breakfast Cereal is running a Kickstarter for his book, The Universe: Abridged Beyond the Point of Usefulness, and one of the bonus rewards is an audiobook of his other book, Shakespeare’s Sonnets: Abridged Beyond the Point of Usefulenss. I’ll be the one reading the highly abridged sonnets, which I’m looking forward to!

I wrote down assorted thoughts about I think about framing a plenary talk, which began as a bluesky thread and I’ve now archived as a blog post.

The main episodes of Lingthusiasm were How kids learn Q’anjob’al and other Mayan languages – Interview with Pedro Mateo Pedro, in which we talk about expanding research on how children learn languages to a broader range of sociocultural settings, and Look, it’s deixis, an episode about pointing!, in which we talk about how pointing varies across societies and species (domestic dogs can understand a point, but wolves cannot), and how linguistic pointing relates to the eternal confusion about which Tuesday is next Tuesday.

The bonus episodes feature two names you might recognize from the end credits of Lingthusiasm episodes: How we make Lingthusiasm transcripts – Interview with Sarah Dopierala, in which we talk about how Sarah’s background in linguistics helps her with the technical words and phonetic transcriptions in Lingthusiasm episodes, her own research into converbs, and the linguistic tendencies that she’s noticed from years of transcribing Lauren and Gretchen (guess which of us uses more quotative speech!) and Field Notes on linguistic fieldwork – Interview with Martha Tsutsui Billins, in which we talk about the process of doing linguistic fieldwork and interviewing dozens of linguists about it for her own podcast, Field Notes.

We also announced new Lingthusiasm merch! We love reading up on an interesting etymology, but the history of a word doesn’t have to define how it’s used now – and to celebrate that we have new merch with the motto ‘Etymology isn’t Destiny’. Our artist, Lucy Maddox has brought these words to life in a beautiful design in black, white, navy blue, Lingthusiasm green, and rainbow gradient. The etymology isn’t destiny design is available on lots of different colours and styles of shirts, hoodies, tank tops, t-shirts: classic fit, relaxed fit, curved fit. Plus mugs, notebooks, stickers, water bottles, zippered pouches, and more!

Finally, Lauren Gawne and I published an academic article about Communicating about linguistics using lingcomm-driven evidence: Lingthusiasm podcast as a case study. It’s in Language and Linguistic Compass, an open access linguistics journal, and you can read it in full here. Here’s the abstract:

Communicating linguistics to broader audiences (lingcomm) can be achieved most effectively by drawing on insights from across the fields of linguistics, science communication (scicomm), pedagogy and psychology. In this article we provide an overview of work that examines lingcomm as a specific practice. We also give an overview of the Lingthusiasm podcast, and discuss four major ways that we incorporate effective communications methodologies from a range of literature in the production of episodes. First, we discuss how we frame topics and take a particular stance towards linguistic attitudes, second, we discuss how we introduce linguistic terminology and manage audience cognitive load, third, we discuss the role of metaphor in effective communication of abstract concepts, and fourth, we discuss the affective tools of humour and awe in connecting audiences with linguistic concepts. We also discuss a 2022 survey of Lingthusiasm listeners, which highlights how the audience responds to our design choices. In providing this summary, we also advocate for lingcomm as a theoretically-driven area of linguistic expertise, and a particularly effective forum for the application of linguistics.

Selected tweets on Twitter:

Selected bluesky tweets:

This month’s image is from the new Etymology isn’t Destiny merch, which I think looks so good in the rainbow gradient on a dark background! I’ve enjoyed seeing some people with it already in real life and here it is on a tote bag:

"Etymology isn't destiny" in swoopy rainbow gradient text on a black tote bag hanging from a wooden hook.

https://allthingslinguistic.com/post/725034554312753152

June-July 2023: Lingstitute and Merriam-Webster

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In June and July, I headed to Lingstitute 2023, the LSA summer institute, at UMass Amherst. It was great to get to hang out with old friends and meet lots of new people

While I was in Massachusetts, I dropped by the headquarters of Merriam Webster to say hi to the dictionaries and lexicographers! (In that order.) Thanks especially to Peter Sokolowski for the guided tour and to Stacy Dickerman for the ride. Here are some photos I took on the tour, including many different eras of dictionary and the “linguistics” entry in the card catalogue:

The main episodes of Lingthusiasm were The verbs had been being helped by auxiliaries and Frogs, pears, and more staples from linguistics example sentences. The bonus episodes were Linguistic jobs beyond academia and a very silly special episode we called LingthusiASMR, in which we read a classic set of linguistics examples known as the Harvard Sentences in our most soothing, meditative voices (people have reported that it may not exactly induce the ASMR effect but it does indeed work to fall asleep to, and we’re still fans of the pun).

Selected tweets:

Blog posts:

This month’s photo is of the Lingthusiasm postcards featuring the circle IPA design that we printed out to give out at Lingstitute. People seemed to like the challenge of figuring out what features all of the circles stood for, and I gave away lots but still have some left, so if you see me at a future conference do feel free to ask for one so you can have a fun thing to stick up by your desk or on your fridge!

Left hand with rings holding blue cards with Lingthusiasm logo and green and white International Phonetic Alphabet.

May 2023: Spanish Because Internet, True Biz, and Word Magic

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This month, I announced that there’s going to be a Spanish-language edition of Because Internet coming at some point in 2024! Spanish has been the translation that people have requested from me the most and I’m delighted that Álex Herrero and the other folks at Pie de Página are making it happen.

The main episode of Lingthusiasm was Word Magic, in which we discuss the linguistics of the magical systems in several recent fantasy novels we like, including Babel by R.F. Kuang, Carry On by Rainbow Rowell, and the Scholomance series by Naomi Novik, as well as the ways that you can change the state of the real world with words using the linguistic concept of performatives, such as agreeing to contracts, placing bets, and naming. The bonus episode was about reviewing the results of our 2022 listener survey, including answers to questions on whether knowing about the kiki/bouba effect as a meme influences your results on the kiki/bouba test, synesthesia, and whether people pluralize “emoji” as “emoji” or “emojis”.

People often ask Lingthusiasm to recommend interesting books about linguistics that don’t assume prior knowledge of linguistics, so we’ve come up with a list of 12 books that we personally recommend, including both nonfiction and fiction books with linguistically interesting elements! Get this list of our top 12 linguistics books by signing up for Lingthusiasm’s free email list (which will otherwise send you an email once a month when there’s a new episode — this is something we’re doing to help continue to reach people amid the rising fragmentation of the social media ecosystem).

The most recent of those books, which I read this month, was True Biz by Sara Novic and made a thread with some linguistically interesting snippets from it. Definitely recommend!

Finally reading @NovicSara's True Biz and greatly enjoying how it innovates with form to show ASL within the constraints of a print page mostly in English. You. Name, one set of pointer and middle fingers tapped twice on top of the other set. What, almost like the gesture, hands up and out like a shrug. Eyebrows again, down this time. You + name + what—eyebrows. (line drawing of person doing said signs on the page of a book) Here the alphabet did come in handy, and Charlie was grateful that she could at least spell her own name. Me name C-h-a-x-l-i-e, she said. The teacher shook his head, pointed to his own hand. C. He pointed to Charlie. C. H. A. R. Dammit. R, she copied. He gave her a thumbs up. Again, he said. Everyone waited, watching her. Me name C-h-a-r-l-i-e The teacher nodded and continued around the circle. Once everyone had a turn, he returned to the board and wrote, Deaf, Hearing, Son, Daughter, Brother, Sister, then pointed to each and signed its equivalent. (line drawings of signs) Her fellow students introduced themselves. Most of them were parents or relatives of younger River Valley kids. Me hearing. My son deaf.

Selected Tweets:

March-April 2023: Bluesky, Barbie bouba/kiki, and Bea Wolf

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In April, I made an account on bluesky and enjoyed some wordplay there, which is still (so far) going strong as a twitter replacement.

The main episodes of Lingthusiasm these two months were Bringing stories to life in Auslan – Interview with Gabrielle Hodge, which was our second bimodal bilingual episode, this time in Auslan and English, as well as Tone and Intonation? Tone and Intonation!

The bonus episodes were When books speculate on the future of English and Neopronouns, gender-neutral vocab, and why linguistic gender even exists – Liveshow Q&A with Kirby Conrod.

I did a fun thread on Bea Wolf, Zach Weinersmith’s retelling of Beowulf as a kid’s graphic novel, analyzing how the alliterative metre works:

Selected tweets, while we’re still doing this thing, I guess:

Blog posts:

This month’s image is from the Barbie movie meme generator, but make it bouba/kiki.

Barbie meme generator with pink spikes shape and pink blobby shape and caption: this Barbie is bouba...or kiki.

February 2023: LingComm23 and liveshow

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This month was the second International Conference on Linguistics Communication, #LingComm2023. I was extremely delighted to not be on the organizing committee this time and to get to participate in the excellent panels and posters and meetups organized by Laura Wagner and the rest of this year’s organizing committee. They did ask me to give the opening keynote, which I’ve posted the text of as a blog post. Here’s a little bit from it:

People who are readers read more than one book a year — and they read way more than one article. People who like podcasts listen to more than one podcast. People who like video subscribe to more than one account. People who like museums go to more than one museum. When I look at topics like pop history and pop science, god, they have SO MANY books and podcasts and scicomm accounts and museums and documentaries. This is my 30 year goal, that linguistics has a thriving ecosystem of so many ways that people can engage with it. 

Our competition isn’t each other, it’s all the other things people could be doing with their time and not even necessarily enjoying them. It’s doomscrolling, it’s aimlessly opening Netflix, it’s playing silly little games on your phone. 

The goal of doing lingcomm isn’t about ego, in trying to make one person into a celebrity. Frankly, I just think there are far more efficient ways of trying to become rich and famous. You know, have you considered making some weird food videos? Maybe having a weird looking pet and posting photos of it? I think those do pretty well. And like, I know we could all be getting more attention right now if we were willing to spout hot takes about how Insert Group Here are ruining language. We’re here because we’ve chosen not to do that. We’re here because we’ve chosen service to the harder path, the ethical path, the more rewarding path, of feeding people with language information that liberates them, that challenges them, rather than the easy path of stoking their insecurities and validating their prejudices. 

I hope that one of the things that the lingcomm conference becomes known for over the next 30 years is as a place to find collaborators to join you in this ethos of serving the public with lingcomm, whether that’s students excitedly hatching ideas with each other like I did in my friend’s car, or journalists and linguists connecting with each other to publish really great news stories, or more established projects finally meeting other people in their niche and thinking about how they could collaborate. 

What we can accomplish in 30 years of lingcomm: Opening keynote of #LingComm23

The main episode of Lingthusiasm was about How kids learn language in Singapore – Interview with Woon Fei Ting. The bonus episode was Singapore, New Zealand, and a favourite linguistics paper – 2023 Year Ahead Chat. We also did a liveshow through the Lingthusiasm patron Discord server about language and gender with special guest Dr. Kirby Conrod.

Selected tweets:

Blog posts:

Here’s my little Gather avatar standing at a booth containing a miniature Because Internet at #LingComm23!

Image of virtual Lingcomm booth for Gretchen McCulloch. Blue background that mimics carpet and a blue square with pixel chairs and table. Displays QR codes and Because Internet and an avatar of Gretchen.

January 2023: Denver and deleted scenes

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I started the year in Denver, Colorado at the annual meeting of the Linguistic Society of America, where I co-hosted the Five Minute Linguist competition with Jessi Grieser and saw many excellent linguist friends! It was so great to see people in person after several years of virtual events. I was also on a linguistics jobs panel organized by the student committee.

The main episode of Lingthusiasm was Where language names come from and why they change. The bonus episode was Parrots, art, and what even is a word – Deleted scenes from Kat Gupta, Lucy Maddox, and Randall Munroe interviews.

We announced another Lingthusiasm liveshow! February 18th (Canada) slash 19th (Australia)! (What time is that for me?) We return to one of our fan-favourite topics and answer your questions about language and gender with returning special guest Dr. Kirby Conrod! (See Kirby’s previous interview with us about the grammar of singular they.)

Selected tweets:

This month’s image is from while I was in Colorado: I dropped by Boulder Books with Janelle Shane and we found both of our books there and left them with signed copies!

Two closed copies of Because Internet (just signed!)

2022 Year in Review

Gretchen McCulloch

2022 was a year of opening up again and laying foundations for future projects. I spent the final 3 months of it on an extended trip to Singapore, Australia, and New Zealand, which is a delightful reason to have a delay in writing this year in review post. 

Interesting new projects this year included my first piece in The Atlantic, why we have so much confusion on writing the short form of “usual” and 103 languages reading project: reading one paper per language for all the languages represented in the major child language acquisition journals, inspired by a paper by Evan Kidd and Rowena Garcia. 

Continuations of existing projects: 

Conferences/Talks

Lingthusiasm

In our sixth year of Lingthusiasm, a podcast that’s enthusiastic about linguistics which I make with Lauren Gawne and our production team, we did a redesign of how the International Phonetic Alphabet symbols are layed out in a chart, in order to correspond more closely with the principle that the location of a symbol is a key to how it’s articulated. This involved much digging into the history of IPA layouts and back-and-forths with our artist, Lucy Maddox, and we were very pleased to make our aesthetic IPA design available on a special one-time edition of lens cloths for patrons as well as our general range of posters, tote bags, notebooks, and other all-time merch. 

We also did our first Lingthusiasm audience survey and Spotify for some reason gave us end-of-year stats only in French, which I guess is on brand, but we were pleased to see Lingthusiasm is one of Spotify’s top 50 Science podcasts!

Main episodes from this year

  1. Making speech visible with spectrograms
  2. Knowledge is power, copulas are fun.
  3. Word order, we love 
  4. What it means for a language to be official
  5. Tea and skyscrapers – When words get borrowed across languages
  6. What we can, must, and should say about modals
  7. Language in the brain – Interview with Ev Fedorenko
  8. Various vocal fold vibes
  9. What If Linguistics
  10. The linguistic map is not the linguistic territory
  11. Who questions the questions?
  12. Love and fury at the linguistics of emotions

Bonus Episodes

  1. We interview each other! Seasons, word games, Unicode, and more
  2. Emoji, Mongolian, and Multiocular O ꙮ – Dispatches from the Unicode Conference
  3. Behind the scenes on how linguists come up with research topics
  4. Approaching word games like a linguist – Interview with Nicole Holliday and Ben Zimmer of Spectacular Vernacular
  5. What makes a swear word feel sweary? A &⩐#⦫&
  6. There’s like, so much to like about “like”
  7. Language inside an MRI machine – Interview with Saima Malik-Moraleda
  8. Using a rabbit to get kids chatting for science
  9. Behind the scenes on making an aesthetic IPA chart – Interview with Lucy Maddox
  10. Linguistics and science communication – Interview with Liz McCullough
  11. 103 ways for kids to learn languages
  12. Speakest Thou Ye Olde English?

Selected Tweets

Linguistics Fun

General Fun

Books

Helpful Threads

Studies

Selected blog posts: 

Linguistic Jobs

Linguistics fun

General Fun

Language

Meta/advice

Missed out on previous years? Here are the summary posts from 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, and 2021. If you’d like to get a much shorter monthly highlights newsletter via email, with all sorts of interesting internet linguistics news, you can sign up for that at gretchenmcc.substack.com.

December 2022: New Zealand and “Uzhe” in The Atlantic

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This month, I wrote a piece for The Atlantic for the first time! It’s about when the connection between spelling and pronunciation breaks down.

You walk into your favorite coffee shop. You greet the familiar barista, who knows your daily order. You say “Hi, I’ll have the”—wait, I can’t figure out how to write the next word. You know, “the usual,” but shorter. Hip! Casual! I’ll have the … uzhe. I mean, the yoozh. The youj?!

Why does this shortened form of usual, which rolls off the tongue when it’s spoken, cause so much confusion when we try to write it down? When I offered my Twitter followers 32 different options for spelling the word, nobody was fully satisfied with any of them. Youge to rhyme with rouge? Yusz as if it’s Polish? Usjhe in a desperate hope that some letter, somewhere, would cue the appropriate sound? The only thing everyone could agree on was that all of them felt weird.

How Do You Spell the Short Version of “Usual”? (Gretchen McCulloch in The Atlantic)

I spent much of the month in New Zealand, also for the first time! I gave a talk about Using lingcomm to design meaningful stories about linguistics, co-authored with Lauren Gawne, at the New Zealand Linguistics Society annual meeting in Dunedin, then went to Christchurch to give a department talk (Data-driven approaches to lingcomm: A case study of internet linguistics) at the University of Canterbury, and then went to Wellington to visit a non-linguist friend and see some birds! It was really fun to get to meet lots of linguists and hear what people are working on!

Some of my ideas from Because Internet were featured in a Vox meme explainer, which was fun to see!

When people refer to “Gen Z humor” or “TikTok humor,” what they’re really talking about is the chaotic, meaningless-seeming mishmashes of various references that are impenetrable to anyone not chronically online. But that’s just an extension of what the Washington Post once dubbed “millennial humor,” which should actually be called “Gen X humor,” considering the ages of the first internet forum posters who realized that weird, meaningless references made for good comedy. Instead, in her book Because Internet: Understanding the New Rules of Language, the internet linguist Gretchen McCulloch has what I think is a far better way of categorizing internet users: She divides people according to when they truly “got online.”

Toward a unified theory of “millennial cringe” (Rebecca Jennings in Vox)

The main episode of Lingthusiasm was Love and fury at the linguistics of emotions. The bonus episode was Speakest Thou Ye Olde English? We also got some, ahem, entertaining end-of-year stats from Spotify.

Finally, look, I can’t take a whole lot of credit for these two excellent things existing, but I am very pleased to have played a role in connecting the two.

Selected tweets:

Blog

This month’s image is one of the many examples of Māori language I saw on public signage, beginning with a user interface option on Air New Zealand in-flight displays.

The screen on the back of an airplane seat with widgets displaying in Te Reo Māori. In large letters: Kia whaka-ngahautia koe

November 2022: Melbourne and Mastodon

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I spent November in Melbourne, Australia, where I gave a talk about linguistics communication at La Trobe University, did lots of hanging out and behind the scenes work with my Lingthusiasm cohost, Lauren Gawne, and met up with various other delightful linguists, including attending the annual meeting of the Australian Linguistic Society at Melbourne University. All of which were extremely good, modulo a tiny bit of accent-based name confusion:

Also, this is what happens when you hang out with linguist friends from a variety of places: you can no longer trust that anyone’s linguistic forms are characteristic of where they’ve lived, because you’re probably picking up things from each other.

Twitter began getting weird and unstable, so if you want to make sure that you have linguistics in your feed wherever else you might end up, I’m also on Mastodon (which I’ve been on for a few years but a bit more active there lately), Instagram, and Tumblr. Plus, of course, this email newsletter, which you can read at gretchenmcculloch.com and/or get in your email if you don’t want to trust the vagarities of algorithms to put it in front of you. (If you’re doing that already, thank you!). Anyway, though expectations of twitter’s demise seem a bit premature, I did a greatest hits thread anyway.

The main episode of Lingthusiasm was Episode 74: Who questions the questions? The bonus episode was Bonus 69: 103 ways for kids to learn languages. Lingthusiasm celebrated our 6th anniversary of podcasting and got a Mastodon account this month, as did my cohost Lauren Gawne, so you can follow the whole trifecta there if you like. The Lingthusiasm listener survey is open until December 15, 2022 (and will run again next year if you didn’t get to it the first time around).

Selected tweets:

Blog posts:

This month’s image is from a cafe in Melbourne where I was getting coffee (well, a flat white and an iced tea) with Lauren Gawne, the beginning of a month of hanging out and scheming and considerably better weather than Montreal.

A flat white coffee and an iced tea on a green outdoor cafe table also featuring a vase of wildflowers, water jug, knives and forks

October 2022: Visiting Singapore and Linguist Halloween

gretchenassistant

This month, I went to Singapore! It’s the beginning of my multi-month trip that’ll also take me to Australia in November and New Zealand in December. I stayed with Suzy J Styles, gave a talk about linguistics communication at Nanyang Technical University, and met up with lots of lovely linguists who made sure that I tried many delicious Singaporean foods (thank you!). Also I got to hear people speaking Singlish, which is indeed as neat as everyone says it is.

This month’s shenanigans involved finishing my series of twitter polls in order to determine the least confusing way (okay they’re all confusing, but) to spell the clipped form of “usual”.

Also I wrote a double dactyl about celebrities with great names.

The main episode of Lingthusiasm was Episode 73: The linguistic map is not the linguistic territory. The bonus episode was Bonus 68: Linguistics and science communication – Interview with Liz McCullough. We also launched a Lingthusiasm listener survey to celebrate our 6th anniversary of making a podcast that’s enthusiastic about linguistics, which is coming up in November.

Selected tweets:

Blog posts:

This month’s image is a joke Halloween costume design that I made as part of a Halloween costume meme going around. But seriously if anyone does this for real please tell me, I want to know:

Halloween costume package with a photo of Amy Adams from Arrival in an orange spacesuit holding up a whiteboard reading "human" Captioned: Linguist "Human" Costume Included: Orange jumpsuit, helmet, whiteboard, marker Not included: Alien grammar, causality violation